{
  "id": "logo.branding",
  "term": "logo",
  "sense": "branding",
  "pos": "noun",
  "status": "review",
  "level": 12,
  "arena": "logo",
  "domain": "everyday",
  "style": null,
  "definition": "A visual sign for a product or organization.",
  "folk_gloss": null,
  "emergence": {
    "components": [
      "visual.perceptual",
      "sign.symbolic",
      "organization.administrative",
      "products.goods"
    ],
    "interaction": "The visual part together with the symbolic sign forms an image that marks a product or organization.",
    "novel_properties": [
      "identifying mark",
      "organizational symbol",
      "product indicator"
    ]
  },
  "examples": [
    {
      "text": "Apple Inc. uses a bitten apple silhouette in monochrome to identify its products worldwide.",
      "domain": "business"
    },
    {
      "text": "NATO adopted a stylized compass rose in white on blue to represent the alliance in official communications.",
      "domain": "institutions"
    },
    {
      "text": "The 1974 Bell System logo, known as the 'globe,' symbolized AT&T's telecommunications monopoly before divestiture.",
      "domain": "technology"
    }
  ],
  "relations": [
    {
      "id": "sign.symbolic",
      "note": "is-a",
      "type": "is-a"
    }
  ],
  "used_by": [],
  "forms": [
    "logo",
    "logos"
  ],
  "closed": true,
  "provenance": {
    "author": "openrouter:openai/gpt-oss-120b",
    "date": "2026-07-29",
    "confidence": 0.6,
    "reconciled": {
      "by": "openrouter:qwen/qwen3-235b-a22b-2507",
      "date": "2026-07-31",
      "changed": "components",
      "note": "Added organization.administrative and products.goods as constitutive components since the definition explicitly references them; kept definition unchanged as it is accurate and minimal."
    }
  },
  "canonical": "https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-logo.branding"
}