# consumer confidence (measured)

The reach to buy that the members of a collective self report when asked, a report that moves what they then buy.

- Computed level: L17 (depth in the emergence graph, not abstraction)
- Status: published  ·  Domain: agency

## Emergence
**Emerges from:** [morale](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-morale.collective), [reach](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-reach.action), [collective self](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-collective-self.shared), [self-model](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-self-model.reflexive), [measure](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-measure.quantitative), [buy](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-buy.economic), [member](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-member.social), [report](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-report.information), [asks](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-asks.social), [motion](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-motion.movement), [time](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-time.dimension)

**Through:** Households' self-reads of their reach are asked for and summed into a number; since each member acts on its own read, the number partly makes the spending it reports.

**Novel properties:**
- a self-read of reach turned into a published number
- a report that moves the thing it reports on

## Examples
- The Conference Board's Consumer Confidence Index and the University of Michigan's Index of Consumer Sentiment are both built from households' answers about present conditions and expectations. *(economics)*

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*Canonical: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-consumer-confidence.measured*  
*Structured data: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-consumer-confidence.measured.json*  
*Every definition provably resolves to space, time, energy and pattern.*