# brand (marketing)

a name and sign are for a set of products

- Computed level: L12 (depth in the emergence graph, not abstraction)
- Status: review  ·  Domain: common  ·  Arena: everyday

## Emergence
**Emerges from:** [name](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-name.identifier), [sign](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-sign.symbolic)

**Through:** the name and sign together are for the same set of products

**Novel properties:**
- recognizable identity
- consumer loyalty

## Examples
- Coca-Cola has used its name and red ribbon logo globally since 1886 to identify its flagship syrup-based soft drink. *(economics)*
- Apple Inc. emerged as a technology brand through its name and bitten apple symbol, distinguishing devices like the iPhone. *(computing)*
- The Olympic Games use the name 'Olympics' and the interlocking ring symbol to represent the global multi-sport event. *(institutions)*

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*Canonical: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-brand.marketing*  
*Structured data: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-brand.marketing.json*  
*Every definition provably resolves to space, time, energy and pattern.*