{
  "id": "brand.marketing",
  "term": "brand",
  "sense": "marketing",
  "pos": "noun",
  "status": "review",
  "level": 12,
  "arena": "everyday",
  "domain": "common",
  "style": null,
  "definition": "a name and sign are for a set of products",
  "folk_gloss": null,
  "emergence": {
    "components": [
      "name.identifier",
      "sign.symbolic"
    ],
    "interaction": "the name and sign together are for the same set of products",
    "novel_properties": [
      "recognizable identity",
      "consumer loyalty"
    ]
  },
  "examples": [
    {
      "text": "Coca-Cola has used its name and red ribbon logo globally since 1886 to identify its flagship syrup-based soft drink.",
      "domain": "economics"
    },
    {
      "text": "Apple Inc. emerged as a technology brand through its name and bitten apple symbol, distinguishing devices like the iPhone.",
      "domain": "computing"
    },
    {
      "text": "The Olympic Games use the name 'Olympics' and the interlocking ring symbol to represent the global multi-sport event.",
      "domain": "institutions"
    }
  ],
  "relations": [],
  "used_by": [],
  "forms": [
    "brand",
    "branded",
    "branding",
    "brands"
  ],
  "closed": true,
  "provenance": {
    "author": "openrouter:openai/gpt-oss-120b",
    "date": "2026-07-29",
    "confidence": 0.6
  },
  "canonical": "https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-brand.marketing"
}