# advertising (commercial)

the act of making and sharing messages through media to persuade others to buy a product

- Computed level: L13 (depth in the emergence graph, not abstraction)
- Status: review  ·  Domain: commercial  ·  Arena: advertising

## Emergence
**Emerges from:** [act](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-act.deed), [message](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-message.information), [media](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-media.communication), [products](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-products.goods), [buy](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-buy.economic), [make](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-make.verb), [share](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-share.distribution), [others](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-others.distinct-entities), [try](https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-try.effort)

**Through:** messages are created and distributed through media as purposeful attempts to influence others to purchase products

**Novel properties:**
- intentional persuasion
- mass-directed messaging
- commercial influence

## Examples
- Coca-Cola's 'Share a Coke' campaign printed common names on bottles to boost sales in 2014. *(marketing)*
- The 1969 Apollo 11 broadcast included a filmed segment showing a Moon rock being presented as a gift, promoting goodwill. *(space)*
- Amazon displays targeted product banners on user homepages based on browsing history. *(computing)*

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*Canonical: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-advertising.commercial*  
*Structured data: https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-advertising.commercial.json*  
*Every definition provably resolves to space, time, energy and pattern.*