{
  "id": "advertising.commercial",
  "term": "advertising",
  "sense": "commercial",
  "pos": "noun",
  "status": "review",
  "level": 13,
  "arena": "advertising",
  "domain": "commercial",
  "style": null,
  "definition": "the act of making and sharing messages through media to persuade others to buy a product",
  "folk_gloss": null,
  "emergence": {
    "components": [
      "act.deed",
      "message.information",
      "media.communication",
      "products.goods",
      "buy.economic",
      "make.verb",
      "share.distribution",
      "others.distinct-entities",
      "try.effort"
    ],
    "interaction": "messages are created and distributed through media as purposeful attempts to influence others to purchase products",
    "novel_properties": [
      "intentional persuasion",
      "mass-directed messaging",
      "commercial influence"
    ]
  },
  "examples": [
    {
      "text": "Coca-Cola's 'Share a Coke' campaign printed common names on bottles to boost sales in 2014.",
      "domain": "marketing"
    },
    {
      "text": "The 1969 Apollo 11 broadcast included a filmed segment showing a Moon rock being presented as a gift, promoting goodwill.",
      "domain": "space"
    },
    {
      "text": "Amazon displays targeted product banners on user homepages based on browsing history.",
      "domain": "computing"
    }
  ],
  "relations": [
    {
      "id": "action.deed",
      "note": "is-a",
      "type": "is-a"
    }
  ],
  "used_by": [],
  "forms": [
    "advertising"
  ],
  "closed": false,
  "provenance": {
    "author": "openrouter:openai/gpt-oss-120b",
    "date": "2026-07-29",
    "confidence": 0.6,
    "reconciled": {
      "by": "openrouter:qwen/qwen3-235b-a22b-2507",
      "date": "2026-07-31",
      "changed": "definition",
      "note": "definition rewritten slightly to better align with constituent concepts and tighten language; all omitted constitutive concepts have been added as components"
    }
  },
  "canonical": "https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-advertising.commercial"
}