{
  "id": "advertise.commercial",
  "term": "advertise",
  "sense": "commercial",
  "pos": "verb",
  "status": "review",
  "level": 8,
  "arena": "world.place",
  "domain": "advertising.commercial",
  "style": null,
  "definition": "show information about a product to others",
  "folk_gloss": null,
  "emergence": {
    "components": [
      "products.goods",
      "information.knowledge",
      "others.distinct-entities",
      "show.visual"
    ],
    "interaction": "Information about a product is made visible to others, enabling awareness through visual presentation.",
    "novel_properties": [
      "product awareness in others",
      "directed visibility",
      "commercial intent"
    ]
  },
  "examples": [
    {
      "text": "Coca-Cola aired a Super Bowl ad in 2023 promoting zero-sugar drinks to 115 million viewers.",
      "domain": "economics"
    },
    {
      "text": "The 'Got Milk?' campaign ran in California from 1993, using celebrity photos to boost dairy sales.",
      "domain": "institutions"
    },
    {
      "text": "Apple's 1984 TV commercial introduced the Macintosh computer to a national audience during the Super Bowl.",
      "domain": "computing"
    }
  ],
  "relations": [
    {
      "id": "advertising.commercial",
      "type": "is-a",
      "note": "advertise is a form of advertising"
    },
    {
      "id": "sale.commercial",
      "type": "enables",
      "note": "advertising helps enable sales"
    }
  ],
  "used_by": [],
  "forms": [
    "advertise",
    "advertised",
    "advertises",
    "advertising"
  ],
  "closed": true,
  "provenance": {
    "author": "openrouter:openai/gpt-oss-120b",
    "date": "2026-07-29",
    "confidence": 0.6,
    "reconciled": {
      "by": "openrouter:qwen/qwen3-235b-a22b-2507",
      "date": "2026-07-31",
      "changed": "components",
      "note": "Added missing constitutive concepts: 'others.distinct-entities' and 'show.visual' to align record with definition."
    }
  },
  "canonical": "https://emergencemachine.com/tools/lexicon/what-is-the-meaning-of-advertise.commercial"
}